Many people who fall into the category of a millennial generally seek to live minimally and explore their inner being to discover authenticity. This brings them into sharing communities that help lighten the load.
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The impact of millennials on the travel industry
For most millennials, travel is now more about the richness of your experience. This means that luxury travel is now being opted out of in exchange for intimate experiences with nature.
With properties like Discover ASR offering millennial travellers global accommodation at great prices, such properties will always get first preference.
Luxury travel and affluent millennial travellers
This subsection of millennial travellers is also in the pursuit of stories of authenticities. These travellers will make decisions based on the cultural heritage they will gain access to over outright extravagance.
Instagram is still king
As influencers make their mark on the industry, certain nations such as Iceland and New Zealand have managed to leverage the added attention to boost their tourism.
The times are changing
Life for the travel industry is unlikely to ever be the same again. As the millennial market gains more spending power, the hospitality industry will simply need to adapt.
